Designing a Website
An end user makes their first decision about whether or not they are going to stay on your website and look around within 8 seconds (according to Google University). This means that in order for your website to have any chance of success, it needs to be visually appealing and professionally designed.
At this stage, your web designer should be putting together all of the things that have been discovered in the previous stages. It is essential that you sign off the design to ensure that you are happy with it and to avoid any confusion in later stages.
Concept Development
All professional web designers design slightly differently – their internal process varies from designer to designer.
It is essential that you remember that you are not designing a website for you, but for your end users – so what you think looks good may not be what your target market are necessarily looking for. If you are unsure about the effectiveness of a design draft, why not test it on your target market? Don’t ask friends and family’s as they generally will tell you what you want to hear as opposed to the truth – not that they are being unfair, they just don’t want to hurt your feelings.
As a rule of thumb, you should be given a range of designs initially to choose from unless you have been very specific with what you are after.
Presenting Designs
You should be invited to view the designs with your web designer. This gives you a chance to ask questions and understand certain aspects of the design. A design will be a non-interactive document and due to this fact, it is helpful for your web design company to take you through each element explaining how they envisage it working.
Your web design company should be fostering your feedback, but should also highlight their expectations to avoid the dreaded “endless tweaking syndrome” – you should be realistic with the number of changes that you want as being overly picky could effect the overall project timeframes and ultimately they are the professionals.
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