The World of Search Engines
Online Marketing vs. Offline Marketing
Investing in your company’s online marketing strategy to ensure visibility on the major search engines is becoming more and more important as offline marketing methods become more expensive to implement.
Companies spend hundreds of thousands of pounds on offline advertising and PR every day with limited attention placed on online marketing methods.
With the continuing growth and development of the Internet, and the ever increasing dependence placed on it for day to day and business use – it seems almost crazy to place such limited emphasis on online marketing.
60% of UK households are Internet enabled. This is a 10% growth over the last 3 years. Projected annual online spend per Internet user in the UK for 2008 is over £2000 and over 25 million Internet users each day search for goods and services on Google alone! From these figures you can begin to see how important it is to have online visibility in such at growing industry.
Some companies are spending a lot of time and money on getting their websites right in an attempt to generate leads directly form search engines, and its these companies that are now seeing a return for their investment.
Online Marketing – What does it consist of?
Utilising the search engines is known in the industry as online marketing. Although very much interlinked with more traditional offline marketing, online marketing is a world of its own, and can have the potential to make the difference between success and failure.
Online marketing comes in two phases – firstly, Search Engine Optimisation. This is the process of making a website as easily readable by the search engines as possible. And secondly, Search Engine Marketing. This is the process of actively marketing a website online using a range of techniques such as building inbound links and publishing both online articles and press releases.
Important Search Engines & How They Work
When it comes to the search engines, there are currently three key ones that we worry about simply due to the fact that between them they cover over 90% of the market. These 3 engines are the well known Google, MSN and Yahoo.
Over 4.8 billion searches are requested each year on these 3 search engines alone. Simply from that figure you can begin to understand the potential power of online marketing.
Google, Yahoo and MSN are interlinked with other search engines and help to contribute towards their search algorithms and hardware profiles. The following diagram shows how each search engine is linked with others and helps you begin to understand that if you get your rankings right on Google, Yahoo and MSN, the rest will potentially follow.
(image courtesy of Bruce Clay Inc)
Conclusion
The overall argument of LoveYourWebsite.org is simple – ‘why invest time and money into developing an online presence if Internet users can not find you directly to buy your goods or services’.
Through the optimisation and marketing of your website, you have the power to grow and developed your business further than ever before at a price affordable to you. All you need to do is find a well-known and reputable online marketing company – and allow them to show you the way.
0 Comments
Add A Comment
